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eBay Ban on Active Content - June 2017

April 10, 2017

eBay hasn't said much recently about the forthcoming ban on Active Content, but it recently posted to its Australian announcement board, an indication the changes are still on track for June. 


According to eBay, from June 2017 they will block active content in listing descriptions.


Why are they doing this?
eBay are making this change so that sellers "can benefit from improved performance on mobile, faster load times and an even more secure marketplace".

Your listings will still be available after this time, but certain text, images and other elements in those listings may not display, or will display incorrectly, once active content is blocked.


What is 'Active Content'?

Examples of active content include JavaScript, Flash, plug-ins and form actions. It is usually used to provide additional functionality. Listings containing the following are likely to use active content:

  • Image galleries or carousels

  • Videos

  • Parts compatibility

  • Embedded buyer feedback

  • Freight calculator

  • Tabbed Panes

  • Custom store search fields



What this means for sellers? 
If sellers use active content in their listings, they'll need to remove or replace the active content before June 2017, to ensure your listings display as expected.


What do sellers need to do?
1) Check to see if item descriptions contains active content

eBay offer a free 'i-ways' tool, which provides a report on whether listings contain active content, as well as if it's mobile optimised. The tool allows a preview how listings would look when active content is switched-off.


There is a preview tool within eBay that also shows you how your item description appears when active content is switched-off. (go to the "view your item" page, click on the item description tab and click preview.)


2) Remove or replace active content using alternatives

eBay have suggested some alternatives to the more common features which may contain active content, including:


  • Image galleries or photos

  • Product videos

  • Parts compatibility

  • Freight shipping calculator

  • Tabbed panes


Alternatively, if a listing template is provided by a third party services, sellers should get in touch with their provider about eBay's update, so they can support sellers in making the necessary changes.

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